A glimpse of my work
Spec ad: Cheetos College Contest
The process: Landing page for Cheetos College Contest. This spec ad’s mission is to inform this particular demographic about the upcoming contest. Cheeky headline, a clear benefit for the consumer that leads to the primary and secondary call to action. All within the company’s already-established tone of voice.
Spec ad: About page for Kensington Cat And Dog Home
The process: Spec ad for a fictional company. This project is a strong “About” page that would give a brief description of the company’s history, for visitors that are not familiar with it, its mission, and how it differs from other similar entities. The main call to action is to inspire the visitor to start a monthly donation in order to help the company to continue its mission; the secondary call to action is for visitors to leave their emails to subscribe to a newsletter.
Spec ad: Landing page for DoorDash small restaurants
The process: This landing page’s purpose is to inform owners of independently owned restaurants about the perks of being a DoorDash partner. Concise first paragraph with valuable information about the whys and hows that unravels into the main call to action.
In case the visitor is confused or feeling slightly skeptical, in the second paragraph we ensure them that we got their backs by introducing them to the designated customer support service that will guide them through the process.
Spec ad: Banner ad for The New Yorker digital subscription
The process: Three-frame banner designed to entice people to subscribe to the digital edition of the famous The New Yorker. Clear and informative, meant to capture the ever-fleeting glance of a busy reader already familiar with the magazine in question. The call to action is on the third frame, but even if you catch the banner on a different frame you will have an idea of what it is about.
Spec ad: Banner ad for ABC Toys Company
The process: This ad was designed to appeal to a particular group of parents- parents who want their children’s toys not only to be fun to play with but also to engage them intellectually. Simple, yet eye-catching design with only one call to action and that is to visit their site to get their first toy of this type.
Spec ad: Banner ad for Aspirin On-The-Go bottles
The process: Well-known company and product. The novelty this time around is the new bottles. Easy to open, small in size perfect for people on the move. Call to action in all three frames with the benefit to the consumer emphasized in the third frame.
Spec ad: Johnson’s Baby Conditioner
The process: An email that briefly explains the new product Johnson’s Baby Conditioner to a customer already familiar with the brand with the intention to interest them and attract them to the landing page where they will download the coupon and eventually buy the product. A compelling subject line that grabs your attention, reassuring headline, informative body, friendly subhead, and two call-to-actions in one all while sticking to the company’s tone of voice.
Spec ad: Email for Macy’s Fall Sweater Event
The process: Macy’s annual fall event is nearing. The email is designed to inform the target demographics about it, together with the benefits and the brands that will be presented. Slightly urgent in character, this email is short and informative with one call to action and that is to entice you to come at the event.